Give Warmth

Express. Eastland Mall. Bloomington, IL.

I really liked how this display was all about warmth while the other was about style and dressier clothes. The displays tell a certain story of it all. The symmetry in this display is done very well with having two mannequins on either side of the boxes. The proportion is done well too, because the picture in the back keeps you looking at what's in the window than looking into the store behind the products.

Give Style

Express. Eastland Mall. Bloomington, IL.

I really liked this window display, because it showing the nicer clothes of what women will wear during the holiday season, such as New Years Eve. The proportion of the display is done very well with having the different levels of mannequins, having the gifts on the floor, and the picture about the gifts. The rhythm is done well with having 3 different things in the window display. I also really like how the red kind of goes in to what Express is. When i see red and white on the outside of the store I think of express, and it all blends together which gives out the vibe of Express.

Holiday Savings

Von Maur. College Hills Mall. Normal, IL.

I again really liked this type of display inside of Von Maur. It is showing the promotion of the store, while bringing in the holiday spirit with having presents and a festive, warm outfit. It is it's own display. The outfit all goes together while the savings show what is going on that day in Von Maur.

Von Maur

Von Maur. College Hills Mall. Normal, IL.

Right when I walked into Von Maur I saw that pretty Christmas tree with the display next to it. Even though it's not a window display, I still think they are doing a good job at merchandising their products. It's putting a story in with having the tree and the presents under the tree. They give you the entire ensemble of the outfit that people will wear on Christmas. The folded socks, the jewelry, and the boots on the table helps bring all this display together. The sweaters were right around this display and many more. It has great unity even though it is not technically a window display.

White House Black Market

White House Black Market. Oakbrook Mall. Oakbrook, IL.

I went with my mom to this store, because we had a coupon, and I had to take a picture because I really liked the tree and ornaments with the window display theme. Proportion is well done with the tree being tall and having the mannequin be put up a little taller than the rest. The clothes are very elegant and sophisticated so having a simple window display with White House Black Market looks perfect in it's own way.

The Loft

The Loft. College Hills Mall. Normal, IL.

I thought the Loft did a good job on their window display. Sometimes when I look at this store, it's just really plain and boring with no excitement in the window display. I feel as if when I see their displays, they don't bring me towards them to see what else they have. They could be more visual appealing. I understand that the Loft is more simple, but it still needs to bring some visually appealing window displays. I really liked the pillars or blocks to use to put folded scares and hats on these displays. The proportion is great with the picture in the background and having the trees be tall. It's not as balanced with symmetry as it could but, but it still looks nice.

Let's Holiday

Chico's. College Hills Mall. Normal, IL.

I think this is a nice window display, but I think it could be better. The big ornaments on the ground by the mannequins are nice, but i think having them hung around the mannequins will make the proportion of the window display look much better. I do like the different kinds of mannequin styles they have with some sitting, so it helps see the window watcher look at how the clothes stretch. The wreath doesn't make the background look any better than what it could be. The theme is all together with having jackets and ponchos but the background could be more festive and go alone with the color scheme perhaps.