Wednesday, September 30, 2015

Gigi Botega. Downtown Bloomington, IL.

I absolutely loved this window display. They never fail to disappoint. I love how they have the shopping cart with the food on the bottom that represent what Fall is all about! The pumpkin and leaves and the little bush really help show what type of window display it is and the theme that goes along with it. Plus the style of the products really show the women who wear Gigi Botega clothing. The dress would be perfect for a night out, the long pencil skirt looks like something you would wear while the woman is at work or having a day out, and the lastly is more casual but still super chic. Bravo Gigi Botega!

That Dapper Pet

That Dapper Pet. Downtown Bloomington, IL.

I thought this window display was definitely ready for Fall! It decorated the dog with a Halloween bandana with the window having pumpkins and leaves all over the place. Each window just had enough to wear it all came together with the whole feel of it being fall. It shows that maybe the type of merchandise they have goes along with the theme of Fall and Halloween. People will want their dogs to look cute and nice for the season so seeing this persuades them to come into the store to look around. The window doesn't have products all the way to the top of the windows so its not all proportioned but the pumpkin lights help with it. You can also see easily into the store so there might need to be a background in order for people to just look at the merchandise in the window.

Them Dapper Boys

 Churchill's Formal Wear. Downtown Bloomington, IL.

The first thing I saw when I walked by this store were the paper-like chandeliers. They are super cute and it helps walk by people look at the window display in the first place, especially if there are women walking by. Although I won't be shopping for tuxedos this window is very visually appealing. It is not too crazy to where it is all over the place with tuxedos. It's nice and simple with having three different suits and one with having a child suit. It makes it looks like everyone can shop at this store. You can see into the store, but the mannequins on the sides help with not be able to. If they had a background that would have looked a little bit better, but I still like it.



Fall in Love with Autumn

Crossroads Handcrafts of the World. Downtown Bloomington, IL.

Right when I walked around the corner by Crossroads I thought the variety of bird houses with the fall leaves was very cute and appealing to the eye. It made me want to go buy a birdhouse because the way it was all laid out. It was proportioned to where it used all the window with the four different rows of products from the store. The leaves and the colors really help with having a type of color story with that window alone, also. Also the window is a little higher with my head being by the first and second rows but I wanted to look up to see what else was there. 

Wednesday, September 16, 2015

Girl Power!

Gap Kids. Eastland Mall. Bloomington-Normal, IL.

I absolutely love this display! Empowering girls as a young age is really such a great thing, and this display definitely grabs the attention of the parent shopping and the child going to try the clothes on. It definitely brings in walk by traffic. There is a lot of unity in the window with having the lightning bolt in the background and also having it on the t-shirt will make kids want to get the shirt. It uses almost the whole amount of the window so the proportion is really great! Plus having the clothes in the picture are the ones that they have on display which brings it all together as well.

City Chic

Express. Eastland Mall. Bloomington-Normal, IL.

The first thing that I saw when I came across Express was definitely the big picture of Karlie Kloss with the words City Chic on it. Its the perfect background for the window display and with the other two pictures beside it take up the entire background and use the proportions needed to have a great window display. This window really shows the style of Express in the fall and shows what a woman from New York City would be wearing walking down the street. I have worked at Express before, and they really try to show who the woman of Express are and what their style is. This window definitely brings in a lot of walk by traffic especially being in the cities. People will want to go with the latest trends.

Denim on Denim on Denim

Pac Sun. Eastland Mall. Bloomington-Normal, IL.

I really do love all the different types of denim they have in this window display. The window is also very asymmetrical. It has three pictures and three bars of the denim with the same amount of denim on both of the side bars. When people look into Pac Sun, they will always see Kendall and Kylie Jenner in the pictures which I think will bring in walk by traffic. Since they are famous and stylish, people want to dress like they are famous and stylish. The window is definitely proportioned also with having the pictures above the jeans which make you look at the window display instead of just straight into the store itself. The window display just has a good rhythm all together with all the jeans being the same direction on the bars.

Jump Into Fall

Bath and Body Works. Eastland Mall. Bloomington-Normal, IL.

Right when I walked into Eastland Mall this is the window display that stood out to me the most. It's perfect for the upcoming season. Bath and Body Works always seems to have perfect look for the window display. The whole window is used which used the proportion aspect of the principles of design. The colors of the leaves really make it pop, and having the fall fragrances in the windows will make the viewer want to come inside to smell the scents. Right after I saw them I went right in just to see what they all smelled like. It is quite addicting. It is also great to have the black bags be in the corner of the display so when people come in they will have accessibility to walk around without having to carry all of their products they choose in their hands.