Simplicity

Loft. College Hills Mall. Normal, IL.

Although there is not much to this window display, I really like how its very simple and elegant, which is what the Loft is all about. Their garments are too over the top with colors, but have a elegant sense to it. It is a little plain and you can see into the store from the front, so the proportion of the window is not all used. I believe they could have more accessories with the display, with maybe shoes, purses, or scarves. I saw in the store there were tables of scarves. That would have helped see they had some in the store. 

Plaid Perfection, Too!

Target. College Hills Mall. Normal, IL.

Here is also another display in Target. I feel this has a target market for women who are older maybe between 25-40. It does resemble the fashionable mom watching her kids play soccer or walking around during Halloween. It also has the plaid shirts right next to the mannequins so it is easier for the customer to choose what kind of shirt they would like. I again think having shoes would be a little better to have with them, with maybe flats or boots.

Plaid Perfection

Target. College Hills Mall. Normal, IL.

Although this technically isn't a window display, I think having these mannequins in a row is very smart and looks super neat and well placed. You can see the display from all different angles and sides of the mannequins which gives the customer the ability to see things that you wouldn't be able to in a window display. It's great that they have all the plaid shirts next to mannequins so it is much easier for the customer to shop. I believe the jeans were close by so putting those on the mannequins is nice. I think they could show some time of shoes on the mannequin. or maybe box them in with class and put boots or any other type of shoe down. 

Wrapped In Warmth

Francesca's. College Hills Mall. Normal, IL.

I absolutely loved this window display. It shows exactly what fall/ winter is all about: Being wrapped up in warm garments. I believe they used all of the proportion in order for the window to look finished. It also had rhythm with having the 2 displays of shoes and folded sweaters on the sides while having 4 mannequins in the middle. Plus having the leaves brings the entire window display together which is unity. All of these clothes look so cute and I seriously would buy all of these.